1. They do what they enjoy. What you get out of your business in the form of personal satisfaction, financial gain,...
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Purpose of Site:
To give people the ability to share their passions and discover others who are passionate about the same things.
So how do we do/show that through our site?
-Searching posts.
-Recommending posts related to what people like to read.
-Recommending accounts posting the things people like to read about.