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What’s Your Blog’s Mission Statement?

Written by Millionaire’s Digest Staff Member: Precious Kc George

Founder & Owner of: Think Digest

Millionaire’s Digest Staff Team, Author, Successful Living Writer


Every business and organization, has a mission statement. It helps their customers know what they’re in for and helps the organization structure the right things that suits their customers in a way that goes in line with their mission statement no matter what.

As a blogger, your goal at the moment could be to build a community or get more views and the likes. Another may be to create valuable contents. No matter what it may be, your goal should follow your mission statement. Just like an organisation need a mission statement to stay focused, your blog sure does need one as well. It serves as a guide when asked what your blog is all about.

Here are 5 reasons why you need a mission statement

1. It gives you a road map for where you’re going.

What happens when you go on a road trip without a map? You get lost right? It’s same with blogging.

2. It keeps you motivated.

To be honest, it’s not always easy coming up with great content ideas. But with a mission statement in mind, when you re-read it, few ideas comes in which keeps you going.

3. It provides your blog with a structure.

Who doesn’t like something that’s well structured? When your blog is structured, readers get to connect with you on a personal level.

4. Keeps you focused.

“if you don’t stand for anything, you’ll fall for something”

Focus. Focus. Focus. We’re humans. Distraction sure will come. But with a mission statement in mind, we tend to stay true to it.

5. It drives every decision in like a hammer on a nail.

With a knowledge of who your readers are, you decide on contents that suite them.

Okay…Okay…

How then do I write one?

1. Answer these questions.
• Why do I blog?
• What questions am I answering.
• Which people do I want, to read my blog.
• What kind of things do I enjoy writing
• What am I passionate about?
• What kind of things will I write on/ do?
If answered truthfully, you should be able to put them in these four parts of your mission statement.
Why, who, what and how?
Here are mine

1. Why: I write because I feel compelled to write.
ii. Who: My blog is for people who want to live a mindful life by thinking positively and differently.
iii. What: I want to offer from my experience, faith and books more examples to show that these things have a place in everyday life.
iv. How: Continuously expose myself to new ideas from my reading, conversations with people and experience so i can share and interpret them.

2. Keel it short, simple and direct
One to three sentences are enough to do the trick. Your mission statement isn’t a comprehensive plan, social media strategy or marketing plan but a sweet and simple statement. It should be specific and easily remembered.
Here’s mine

” the mission of my blog is to empower, thoughtfully provoke and inspire people by spreading knowledge of self development and life changing stories that leads to feelings of belonging and hope in both myself and my readers”

3. Think big

Don’t forget to think big. Because your blogs small, doesn’t mean it won’t grow. Think beyond the now. Think positively and differently. Your mission statement should serve as a ladder that helps you upward to the stars.

So, what’s your blog’s mission statement? Why does it exist. Share with us.


Article Credit: Precious Kc George

Millionaire’s Digest Staff Team, Author

(For Book, Beauty, Travel Bloggers & More!)
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77 Comments
  1. Precious George
    Jeremy Mcgilvrey 1 year ago

    Love this post. Thank you for sharing it.

  2. Precious George
    achaharrison 1 year ago

    Awesome!

  3. Precious George
    themediaedit 1 year ago

    Great advice

  4. Precious George
    luke32osp 1 year ago

    Great post. It’s encouraged me to reflect on why I have a blog. Here’s my mission statement:

    “Ebullient lefty pitcher. On a voracious quest to grow and engage life fully. Without attachment, illusion, and ego.

    I’m on a spiritual journey, a journey called ‘life’, and right now that journey involves becoming the best pitcher I can be. World Series Dreams. I hope I inspire others who want to live out their dreams. All our dreams can become reality. All it takes is persistence, enthusiasm, and execution. LIVE YOUR DREAMS!”

    Thanks for helping me improve it!

    • Precious George
      Thinkdigest 1 year ago

      This nice Luke.

      But I noticed you kinda intertwined your personal mission together with your blog mission. Hmm…. That’s still nice. Since they are pointing toward something similar, “living the dream”

      Thanks for sharing this Luke.

      Much love,
      Precious

      • Precious George
        luke32osp 1 year ago

        Thanks for your reply and those observations! What do you think the drawbacks are to having a person mission being very similar/the same as their blog’a mission?

      • Precious George
        Precious Kc George 1 year ago

        Hey Luke,

        Sorry for the late reply.

        I doubt there’s a drawback at all, when someone’s blog mission is similar to his/her life mission.

        The awesome thing about it is that you run your blog in a beautiful and clearly focused way with a motive and goal to achieve.

        Imagine your dream is to travel around the world and you’ve got a personal aeroplane too; you realize you’ll take care of the plane as though your life depends on it to push it forward just like killing two birds with one freaking stone! You get the drill?

        So, buckle up and push for the stars Luke. Soon the big dream will become reality.

        Hope this helps.
        Best
        _Precious

  5. Precious George
    Maria Matthews 1 year ago

    I had never considered a blog mission statement until now. Thank you. It might stop me drifting.

  6. Precious George
    Briane 1 year ago

    Great post! To simply put mine;
    That everything I post will influence, inspire, aid, encourage, love & delight a soul. Because this world is full of negativity & depravity that love is needed more than ever!

    Good luck to all the bloggers and keep it up!
    -Briane R

  7. Precious George
    Miranda 1 year ago

    This really is what I needed after being in a bit of a blogging rut for a few days, I’ll be saving this for future reference.

    Mine so far (paraphrased) “To reach out to the other 1 in 4 who suffer from mental illness, and, by sharing my experiences, to help others to do away with the shame that often stops us from sharing our stories. More than anything, for those who believe it cannot possibly get better to choose life.”

    Perhaps a bit cheesy and I might change the goal of my blog, but I’ve only just started, which is why posts like these are helpful!

    Thanks for this! X

    • Precious George
      luke32osp 1 year ago

      That sounds like a great mission! Bringing awareness to something so impactful to help others is wonderful 😀

    • Precious George
      Precious Kc George 1 year ago

      Hello Miranda,

      Sorry for the late reply.

      Your blog mission is quite amazing I must say. It’s just like giving voice to the voiceless. What better way to help out than share an experience they can freaking relate to. You could even add a “share your story form” page too.

      It’s a normal thing to change goals as we grow and develop. Over time, I’ve adjusted few goals of mine too.

      Happy to know the post was timely. 😉

      You rock!

      _Precious

  8. Precious George
    ageofaquariusweb 1 year ago

    This is true and something to think about. My mission for my blog, is to bring daily creative experiences, knowledge, enjoyment and gain readers and followers. With everyday, it brings another opportunity at whatever is the goal or desire, that an individual can aim for! Thanks for the advice!

    • Precious George
      Thinkdigest 1 year ago

      You’re most welcome.

      Wow what a clear, concise and direct mission you’ve got there. Just by a look at that, it’s clear to know your main focus. Nice

      Thanks for sharing.

      Much love
      Precious.

      Be Gold

  9. Precious George
    Nayab Naila 1 year ago

    Something to learn for everyone

    • Precious George
      Thinkdigest 1 year ago

      Hey Nayab,

      That’s entirely so true!

      That’s why we can’t ever and shouldn’t stop learning. 😃😆

      Thanks for dropping by.

      Much love
      Precious

  10. Precious George
    Sarah Tilsley 1 year ago

    Fantastic post, thank you

  11. Precious George
    Natasha Bolger 1 year ago

    Great post. My blog’s mission is, ‘To inspire at least one person with each post’.

  12. Precious George
    tracey 1 year ago

    This post has me thinking. I’ll certainly use your suggestions in finding my blog’s mission statement. Thanks!

    • Precious George
      Thinkdigest 1 year ago

      Hey! Tracey,
      Glad the post did help.
      Can’t wait to see what you’ll make out of it.
      Will check-in soon
      😃

  13. Precious George
    dasoulstriker 1 year ago

    My mission statement is to inspire those who relate with positive thinking and even those who does not relate the reason to keep them motivated until they follow by positive thinking,Only by using positive words including my experience.

    • Precious George
      Thinkdigest 1 year ago

      Wow that sure is a good way to stay motivated and focused.

      Well feeling motivated by just reading it.

      Love the nice crafted statement.
      Much love,
      George

      • Precious George
        dasoulstriker 1 year ago

        Thanks so much for kind respond from you George ,One love 🙂 🙂

  14. Precious George

    This is a great question! Mine is evolving as I’m pretty new at blogging–never thought of until you pointed this out. Of course, I need a mission statement. Everyone has one. Why not a blog? Perhaps it’s to explore life lessons that encourage leadership for our future kidos through the mothership role. What do you think? I think I’ll keep working on it. Thank you for this awesome tip!

    • Precious George
      Thinkdigest 1 year ago

      Thanks for your insightful comment.

      Glad to know it really did hit home for you.
      Will be expecting to see yours when you’re done in time to come.😉

      Much love,
      George

  15. Precious George

    A beautiful read. Thank you

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