Create Content Your Readers Will Enjoy

1. Your article needs a point

I’m surprised at how many blog articles have nothing to say. Well, maybe they have plenty of things to say, but they don’t have a point. An article is supposed to communicate a point.

When your article has a point, it gives readers something memorable to latch onto. They are more compelled to share it, comment on it, and engage with it. An article with a point is an article that accomplishes a mission and is therefore successful.

There’s another benefit to having a point: Using specific keywords. As part of a content marketing effort, you probably went through the exercise of planning the keywords to target, and creating content that would advance those keywords. Now, you can implement those keywords by writing an article with a succinct point.

Read: 10 Ways to Get Your Readers  Every Time

2. Images

You won’t see an article on my blog without an image. It just doesn’t happen. I know that content is the most important thing for search engines and crawlers, but I’m not writing great stuff so crawlers can read it. I’m writing content so you can read it. And I know that you want pictures.

Your goal isn’t just to add eye candy, though that’s probably a good thing. Your goal is to add strategic images that help your readers, and enhance your content.

3. Structure

This is one of the most-overlooked aspects of an article. In order to communicate a concept, you need to organize your thoughts. Otherwise, you’re going to have a scattered assembly of sentences and statements. That accomplishes nothing.

When you have a structure, it will be reflected in the layout of the article. An article will have headings, subheadings, paragraph breaks, and maybe a bullet point or two. All of these features provide flow for the reader, and make it easy to skim and digest content.

Here’s the model you should follow:

  • Introduction: Set the stage for your discussion.
  • Make your point. Explain it.
  • Make your next point. Explain it.
  • Do this for as many points as you have.
  • Conclusion: Wrap up the article with a call to action.

That’s the general idea. However, it needs some specificity depending on the type of article you’re creating.

4. Unique content

First, you need to have something unique to say, from a thematic perspective. In other words, you don’t simply want to make the same point that everyone else is making. You need to have a unique angle, approach, or spin.

Second, you need unique content. You hopefully wouldn’t copy and paste content from another site onto your own. But you may be tempted to do a link roundup or “best of the web,” in which you curate a list of articles that you’ve found to be interesting.

I think this is a fine idea, and it can certainly help you to establish thought leadership and gain readership. However, because of the risk of duplicate content, I’d suggest doing this infrequently. Unique content is more likely to be linked and shared. People are going to go to your content because it’s one of a kind.

5. Substantial length

Ah, yes. One of the most perennial questions of all: How long should my blog post be?

The short and easy answer is, as long as it takes to say what you need to say. But — and this is a significant “but” — longer is better.

If you’re regularly creating content that is in the 1,000- to 1,500-word range, you’re doing well. If most of your articles are about 200 to 300 words then you could probably beef up a bit.

6. Internal linking

An internal linking strategy — for which you link to other, related posts within your own site — and can serve to enhance and deepen the overall value of a website. It isn’t complicated. Here are the basic points:

  • Create enough content throughout your site. You’re going to need stuff to link to.
  • Create text links with diluted anchors. No optimized anchors allowed. In other words, the text of the links (the part people click on) shouldn’t contain keywords.
  • Link internally to “deep pages.” The deeper the link is within your site, the better. A good example of this is linking to pages that are not your home page, or any other major page on your website.
  • Use links that the reader will be interested in. You want them to engage with your content and site.
  • Link to relevant data on your site. Topical relevance between the pages will bolster the authority of both pages.
  • Use enough internal links to make it worthwhile. I’d suggest anywhere from 3 to 10 internal links per post.

7.  Attention to proper spelling and grammar

Your article needs to be proofread and copyedited…at least. Here’s a helpful approach to proofreading and copyediting your articles:

  • Just write the article. Don’t nitpick, parse, check thesaurus, or fix your spelling. Simply put the content on the page — structured, organized, but not proofed.
  • Wait a few hours. A day is even better. You’ll be able to look at it with fresh eyes when you go in for the copyedit phase.
  • Copyedit the article. Here’s where you give the article a renovation. You may change entire paragraphs, elide sections, alter wording, and adjust your approach. Your goal is to make the copy read well.
  • Proofread the article. Examine every comma, apostrophe, capital letter, and spelling issue. This is where you make sure your article will pass muster in a college-level composition course. When you’re done, proofread it again.

8. A call to action

The call to action is the magic ingredient that makes a blog post worth it all. You have all this wonderful long content with an amazing point, a beautiful structure, internal links, great images, and flawless style and grammar. Now what?

Every post needs a call to action. The reader is ready to respond, to do, to click, to engage. What do you want them to do? Whether it’s capturing an email address, visiting another page, purchasing a product, or downloading an ebook, you need to have an explicit call to action for each article, every time.

Call to actions are the key to bringing in more conversions. Truly effective calls to action begin and end with strong, compelling copy.

Read: How to Create a Compelling Call to Action

So, write your copy, but don’t stop there. Write your call to action as well.

I could have ended this list by telling you “Write a conclusion.” Of course you need a conclusion. Any article needs to have a clear ending. But somewhere in that ending needs to be an appeal — the reader should be invited to take the next step or do the next logical thing.

(For Beauty, Book, Writing Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.
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50 Comments
  1. judithrwebster 3 years ago

    Great tips! I write book reviews on my blog and at most I reach 300-400/500 words. I probably could do with “beefing up” my posts a bit!

  2. Beverley 3 years ago

    Your articles are very helpful. Thank you.

  3. Akaluv 3 years ago

    Great advice! I’m new to blogging but I hope to get more followers soon.

  4. NeverWriter 3 years ago

    I love the editing advice. Every single time I hit the publish button, I discover errors I didn’t see while I was editing. I swear it’s almost as if they appear only on the published article. I sometimes re-edit a post 4 times to finally catch it all. I sometimes just give up and hope to learn better editing in the future.

    • roofbreaker 3 years ago

      It’s hard because I pretty much talk slang all day, so I write badly. I am trying to get better for sure so my editing is better that is why I started a blog so I can imporve on my writing.

  5. heatherwhite_lv 3 years ago

    Great post. My advice would be to find your niche that you’re passionate about and write to solve problems for your audience. For more beauty and health tips, visit http://www.wherefitnessmeetsbeauty.com

  6. Jessie Tevendale 3 years ago

    What is a call to action? X great helpful points! X

  7. Ngobesing Romanus 3 years ago

    You’ve done a great job. The tips are very helpful. I agree it’s good to beef up the shorter posts but i also see that many readers do not actually read the long posts. What do you say? Again I was anxiously looking to hear you talk about poetry. It looks like poems don’t have a very good chance with search engines, or do they? Thanks for your help to build a great blog.

  8. staggertoswagger 3 years ago

    Great post! These tips seem obvious, but I think blogging is sometimes thought of as something less than “real” writing. So, good writing etiquette is often thrown out the window. Thanks!

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  10. Bhavya Pal 3 years ago

    Internal linking- new lesson learned. Thank you so much 🙂
    https://herunicornisland.wordpress.com

  11. Eugenia 3 years ago

    Excellent tips. Thank you.

  12. AnnaLevensonPsy 3 years ago

    Yes on having a point! This isn’t Facebook but no on long articles! Blogs aren’t for writing 1,500 books every day! Jmho

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  16. janesus 3 years ago

    Thanks for the tips! Internal linking works great!

    Jane at http://www.theblurbspot.com

  17. […] via Create Content your Readers will Enjoy (5 min read) — The Millionaire’s Digest […]

  18. Write.Naomi 3 years ago

    So helpful! Thank you! I’m just starting out so this info will go a long way 🙂

  19. Renard Moreau 3 years ago

    [ Smiles ] You made some wonderful points.

    A lot of bloggers take internal linking for granted!

  20. a n e e s h a? 3 years ago

    Helpful tips! My problem is 3 I have all these thoughts and ideas and I just want to quickly share them, under than sit down and organize it.
    Thanks for sharing!

  21. Heyyallweb 3 years ago

    Another great post. I need to read this every time I’m going to write, basically to give me inspiration. Thank you 🙂 Also you can checkout my blog I’m new and I’m working on it , let me know what you think 🙂

  22. Good info! Highlights the key points

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  25. Dreamer Achiever 2 years ago

    Excellent tips! Thanks for sharing

  26. Team Unique Ideas 2 years ago

    Thanks for sharing!

  27. phaytea 2 years ago

    Great tips. Thank you

  28. phaytea 2 years ago

    Thank you again

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  31. Victorine Sara 2 years ago

    I wish you would write a book to I can refer back to all your posts!!

  32. wealthxin 2 years ago

    Great article check mine http://www.wealthx.in/

  33. divya 2 years ago

    Great tips

  34. thePathFynder 2 years ago

    Very helpful. You’re doing a good job!

  35. BeautyByWanji 2 years ago

    Great advice??? I’m a beginner to and its quite challenging

  36. Great tips and great content as usual!???
    tonye@tonyetariah-fitnessandhealth.com

  37. lincolnlifesite 2 years ago

    Reblogged this on Lincoln Life Blog.

  38. Angie Sim 2 years ago

    Great post! Thanks for sharing! Images definitely make a difference. I remember when I didn’t have featured images on my posts blogging for the first time and it was difficult to get people’s attention. Very helpful!

    angieyhsim.wordpress.com

  39. storyspiller 2 years ago

    This article really helped me! Thank you for the awesome advice!

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