4 Ways to Create a Killer Content Piece for Your Next Blog Post

1. Find posts that are already performing well on other sites.

Browse through popular sites in your niche and identify their top-performing posts. This will give you a good idea of which topics and themes your audience is actually interested in.

2. Identify weaknesses in those posts and then write a better one.

Once you’ve identified a topic that has already proven to be popular, read through the related posts to see how strong they are. Some questions to ask yourself are:

  • Can I add my own voice or opinion to this topic to take the conversation to the next level?
  • Can I cover this topic in more depth and detail than the original author(s)?
  • Can I add elements of interest like infographics, videos or quizzes?
  • Can I update it to make it more timely and relevant? (You can do this through referencing the latest research or statistics.)
  • How is the on-page SEO of these posts? Are there things I can do to rank higher? A tool like the MozBar SEO plugin can help with this.

Keep in mind you’re not copying these posts, or even using the same structure for your new content. What you are doing is using them, or an idea you get while reading the post as a jumping off point to create your own, original take on the same topic.

Read: Suck at Writing Quality Content…?

3. Find popular headlines and turn them into your own “headline template”

An amazing post with a crappy headline is doomed to failure. Your titles don’t have to be earth-shattering, but it never hurts to base them off of headlines that have already proven popular. Keep in mind, if people don’t click on your title, they will never see the amazing content you posted. Your title should be your main focus.

For instance, if I want to write about something in the tech field, I might reword that title into “How Hackers Are Killing Our Sense of Security Online.” The key here isn’t to use the actual topic of the headline, only its structure. And the best part is that because you’re changing up the title to suit your topic, you can often use this same ‘template’ to come up with titles for multiple future posts.

4. Write 2 titles for your post, and let someone else choose.

Up to this point, you’ll have come up with a great topic and post, with a killer headline; or at least you hope it’s a killer headline. While you’ve based your headline on one that’s already proven popular, it never hurts to get a second opinion.

So here’s what you do: For each post you write, come up with at least one alternate title. Now consult with a friend or colleague, giving them the two headline options and asking them which one works best.

Ask them to choose the headline that immediately catches their attention – not the post they think others will prefer. Of course, you have the final word on which headline gets used, but sometimes it helps to get a fresh perspective before you decide.

Read: The Key to Writing an Amazing Blog Post


Coming up with new content ideas is no joke. Anything you can do to streamline the process of finding popular topics and headlines can help. I hope this post has given you a framework for finding your own killer content ideas!

(For Fashion, Book, Beauty Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.
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  1. Millionaire
    ebonydeb 1 year ago

    Great post


  2. Millionaire
    Meg Kem Magic 1 year ago

    This post is so so helpful!! I will certainly refer to this post in the future when making new posts on my blog megkemmagic.com.

  3. Millionaire
    Kelly Smith 1 year ago

    Content quality also help in site ranking.

  4. Millionaire
    thesilence2017 1 year ago

    Thanks, but my words are for few people. 🙂

  5. Millionaire
    Darie.T 1 year ago

    Very useful!

  6. Millionaire
    Alexandria D. 1 year ago

    Inspiration from reading others. Got it!

  7. Millionaire
    Wild Cabbage Works 1 year ago

    Great information. Thanks.

  8. Millionaire
    Faith. O 1 year ago

    Really helpful. Thanks

  9. […] via 4 Ways to Create a Killer Content Piece for Your Next Blog Post (3 min read) — Millionaire’s… […]

  10. Millionaire
    Shaniamatanji 1 year ago

    great advice

  11. Millionaire
    JordanBambridge 1 year ago

    Helpful indeed – sometimes forget to check other blogs – thanks for the tip 😊

  12. Millionaire
    Bhavya Pal 1 year ago

    Great tips, very helpful. Thanks a lot.

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