How to Flip Those 20% Blog Scrollers into 80% Addictive Readers

1. Trust

Your goal is to inform, help and inspire your audience. If you overplay the headline, your audience will feel misled and skeptical of your next headline. Be useful, and never waste your reader’s time.

2. Context

Tell your readers what’s in it for them. For example, saying “Things to Consider Before a Business Launch” is vague and uninspiring, but replacing it with “9 Things I Wish I Knew Before I Launched My Last Business” captivates. Another tip: place the reader into a headline. “14 Kinds of Pumpkins to Grow” offers little, but “7 Kinds of Pumpkins You Can Grow on a City Balcony” speaks to a target audience.

Read: Getting Readers to Actually “Read” Your Blog Posts Rather Than “Like” It

3. Curiosity

There’s a sweet spot in headlines: It’s called the “curiosity gap,” when you’ve made the a reader curious enough to click and read. (Consider the pumpkins on a city balcony. Don’t you want to know what they are?) But don’t toy with readers. A headline that says “This One Simple Trick Saved My Business” might as well say “I’m Desperate For You To Click.”

Read: Can’t Get Reader’s to Come Back to Your Blog?

4. Clarity

Be direct, simple and tight. Your headline should have fewer than 70 characters — half a tweet. Longer headlines may get truncated in search results and social shares. A good way to see what works: watch how your headlines do on social media and study what the best-read ones have in common.

 (For Writing, Travel, Book Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.
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56 Comments
  1. Millionaire
    sophisticatedhomes 2 years ago

    Always nice to read these types of posts to refocus you or to give you something (however small) that is new to try. http://www.sophisticatedhomes.co.uk

  2. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min read) — The Mi… […]

  3. Millionaire
    Von 2 years ago

    Very helpful.

  4. Millionaire
    Aaron Williamson 2 years ago

    great work

  5. Millionaire
    The Gay Stepdad 2 years ago

    Great tips here, its very true about the title thing, I have often opened a post to find I’m disappointed with the content

  6. Millionaire
    GiltsandGlamz 2 years ago

    Perfect advice for me at the moment 🙂 thank you https://beautyandbrains5.wordpress.com/

  7. Millionaire
    Evangelina07 2 years ago

    Good advice. Will use it for my next post in my travel photography blog. Thanks.

  8. Millionaire
    Yecheilyah 1 year ago

    Reblogged this on Pearls Before Swine and commented:
    Insightful read on writing Blog Post Headlines that hooks readers.

  9. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min read) — Millio… […]

  10. Millionaire
    jamjar77 1 year ago

    Useful tips, re blogged this, as a relatively new blogger and will take these tips on board.

  11. Millionaire
    Aaron Williamson 1 year ago

    this is pretty awesome

  12. Millionaire
    Dacian 1 year ago

    Such a short and accurate list! Greatly appreciated!

  13. Millionaire
    Designerish 1 year ago

    Thanks will try this on my next post

  14. Millionaire
    Candace N. Bisram 1 year ago

    This is really helpful.. thank you.

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