How to Flip Those 20% Blog Scrollers into 80% Addictive Readers

1. Trust

Your goal is to inform, help and inspire your audience. If you overplay the headline, your audience will feel misled and skeptical of your next headline. Be useful, and never waste your reader’s time.

2. Context

Tell your readers what’s in it for them. For example, saying “Things to Consider Before a Business Launch” is vague and uninspiring, but replacing it with “9 Things I Wish I Knew Before I Launched My Last Business” captivates. Another tip: place the reader into a headline. “14 Kinds of Pumpkins to Grow” offers little, but “7 Kinds of Pumpkins You Can Grow on a City Balcony” speaks to a target audience.

Read: Getting Readers to Actually “Read” Your Blog Posts Rather Than “Like” It

3. Curiosity

There’s a sweet spot in headlines: It’s called the “curiosity gap,” when you’ve made the a reader curious enough to click and read. (Consider the pumpkins on a city balcony. Don’t you want to know what they are?) But don’t toy with readers. A headline that says “This One Simple Trick Saved My Business” might as well say “I’m Desperate For You To Click.”

Read: Can’t Get Reader’s to Come Back to Your Blog?

4. Clarity

Be direct, simple and tight. Your headline should have fewer than 70 characters — half a tweet. Longer headlines may get truncated in search results and social shares. A good way to see what works: watch how your headlines do on social media and study what the best-read ones have in common.

 (For Writing, Travel, Book Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.
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56 Comments
  1. Millionaire
    Evolutionary Mind 2 years ago

    Definitely good things here! Its what I Try to use on TheEvolutionaryMind.com for all of my posts

  2. Millionaire
    makeup_by_makena 2 years ago

    Great tips! Super helpful and totally agree with all of them!https://makeupbymakena.wordpress.com

  3. Millionaire
    TheAspiringCatholic 2 years ago

    Thank you so much for these little tips. They are very helpful and fun to consider. I will surely play around with them. -J.R. Jaldon

  4. Millionaire
    ModestMe 2 years ago

    Great tips to adapt to! Thanks for sharing 😊

  5. Millionaire
    punkrockreviews 2 years ago

    Thanks for the tips! I will definitely be using them

  6. Millionaire
    ClearDope 2 years ago

    This helps a lot 😉

  7. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (For Writing, Travel, B… […]

  8. Millionaire
    Nikita Monsterslayer 2 years ago

    Great tips! Headlines are tricky.

  9. Millionaire
    AnnaLevensonPsy 2 years ago

    You forgot the most important, GOOD CONTENT! 😉

  10. Millionaire
    Jack 2 years ago

    Reblogged this on Wyrdwend.

  11. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min read) — The Mi… […]

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  13. Millionaire
    mrscowblog 2 years ago

    great tips!

  14. Millionaire
    Mel & Suan 2 years ago

    Good tips. But for context I am struggling with “xx tips for this and that”. Personally I just close out my mind to posts such as those because there are too many of them!

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