How to Flip Those 20% Blog Scrollers into 80% Addictive Readers

1. Trust

Your goal is to inform, help and inspire your audience. If you overplay the headline, your audience will feel misled and skeptical of your next headline. Be useful, and never waste your reader’s time.

2. Context

Tell your readers what’s in it for them. For example, saying “Things to Consider Before a Business Launch” is vague and uninspiring, but replacing it with “9 Things I Wish I Knew Before I Launched My Last Business” captivates. Another tip: place the reader into a headline. “14 Kinds of Pumpkins to Grow” offers little, but “7 Kinds of Pumpkins You Can Grow on a City Balcony” speaks to a target audience.

Read: Getting Readers to Actually “Read” Your Blog Posts Rather Than “Like” It

3. Curiosity

There’s a sweet spot in headlines: It’s called the “curiosity gap,” when you’ve made the a reader curious enough to click and read. (Consider the pumpkins on a city balcony. Don’t you want to know what they are?) But don’t toy with readers. A headline that says “This One Simple Trick Saved My Business” might as well say “I’m Desperate For You To Click.”

Read: Can’t Get Reader’s to Come Back to Your Blog?

4. Clarity

Be direct, simple and tight. Your headline should have fewer than 70 characters — half a tweet. Longer headlines may get truncated in search results and social shares. A good way to see what works: watch how your headlines do on social media and study what the best-read ones have in common.

 (For Writing, Travel, Book Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.
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56 Comments
  1. Millionaire
    twocatsoneflat 2 years ago

    Hiya, great post about titles I’m definitely going to have a look at making mine more specific. I’m having an issue with getting readers to subscribe to my blog, do you have any tips?
    Thanks!

    http://www.twocatsoneflat.wordpress.com

  2. […] Source: 4 Things That Will Help Turn Your “20% of Blog Scrollers” Into “80% Addictive Readers.” (For… […]

  3. Millionaire
    michael esplana 2 years ago

    Thanks for all the tip!

  4. Millionaire
    Chelle 2 years ago

    Great tips! My blog has turned into more of a food blog recently and I’ve been posting mostly recipes. How do you make titles for recipe posts more engaging?

  5. […] via Flip Those “20% Blog Scrollers” Into “80% Addictive Readers.” (For Beauty, Food Bloggers &am… […]

  6. […] via Flip Those “20% Blog Scrollers” Into “80% Addictive Readers.” (For Beauty, Food Bloggers &am… […]

  7. Millionaire
    ssunshine14 2 years ago

    Nice and Informative..

  8. Millionaire
    amothersscrets 2 years ago

    Thanks for the tips

  9. Millionaire
    carlavtaylor 2 years ago

    good post x

  10. […] Read: How to Flip those 20% “Blog Scrollers” into 80% “Addictive Readers” […]

  11. Millionaire
    Nicky M 2 years ago

    Loving all of your posts on how to improve your blog – I’m so new to this and basically teaching myself what to do. If you have 5 minutes to check mine out & give advice I’d be grateful. Be gentle with me…
    http://www.theshimmerwithinher.com

  12. Millionaire
    avonwithkira 2 years ago

    Hello, I am so very new to this as well. I’m not one to ask questions, I’ve learned to read first and my questions will be answered.
    Now, what I’m seeing/reading, the more you blog, the better chance at getting your name and/or brand out there. Is this correct?

  13. Millionaire
    Miss Exploraholic 2 years ago

    Hey guys, did you check out my recent post on color breaking your monochrome monotony. Read about Orange with the New Black at https://missexploraholic.wordpress.com/2016/04/20/orange-with-the-new-black/

  14. Millionaire
    anjadavidovic 2 years ago

    Thank you for the tips!

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