Why Fashion Week is so Important

Written by Millionaire’s Digest Team Member: Mliae A.

Founder & Owner of: Life Experiment Blog

Millionaire’s Digest Team, Contributor and Travel Writer

When we think of Fashion Week, our minds usually conjure up images of the fashion elite sitting coolly in front rows of high-end, highly anticipated runway shows. Although this is true, Fashion week is mainly targeted at those who work in the fashion industry. Fashion week is a work event.

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Imagine you own your own small business. You have two weeks in a year to display your half year’s work. You have to make it count! You would cram in as many meetings with investors, marketers, and media moguls as you possibly could as this would be your main chance at spreading the word about your products. Same goes for Fashion Week.

We tend not to consciously acknowledge the fact that the fashion media tells us what we love. The fashion media elite attend fashion weeks and pick and choose what they want us to love. These fashions eventually trickle down to all of us and remain in our minds as the newest and most lust-worthy. These fashions are only a very small percentage of what is actually shown during fashion week and if we want to see it all, it takes quite a bit of time and research.

Read: Fashion Fix – Rachel Zoe

Knowing that the items shown at fashion week will be ultimately controlling our fashion choices for the next year (or two!) is what makes Fashion Week a much-anticipated event. Just like mathematics can predict world events, being familiar with the newest fashion before everyone else can predict a plethora of marketing and social media phenomena.

Not just anyone can score a ticket to shows during Fashion Week, as tickets aren’t available to the public. In most cases, one must be invited to attend to soak up the lovely colors and fabrics floating down the runway.

So check out the latest shows and see if you agree with what the fashion media chooses for us to love!

-Mliae

Article Credits: Mliae A.

Millionaire’s Digest Team, Contributor

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