Can’t Get Readers to Come Back to Your Blog…?

1. Start by putting a unique twist on your blog’s topic and content.

It’s virtually impossible to brainstorm a totally original topic to blog about. Instead, your primary and ongoing goal should be to continuously develop innovative content and put a truly unique spin on whatever topic you’re blogging about.

You, as a blogger, are a unique individual with your own personality. To set your blog apart, be sure to incorporate your knowledge, voice and personality into your blog. This is one of the easiest ways to set it apart from your competition.

You can also set your blog apart by including proprietary information, publishing extremely timely facts or research, or by incorporating your own unique thoughts, ideas, perspective or expertise into each of your blog entries.

Read: What’s the Strategy to Getting Your Blog to Stand Out from the Crowd

2. Define the target audience for your blog and cater to that audience.

The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience.

Focusing on a niche audience and developing appropriate content specifically for those people helps to ensure there will be strong interest in your blog’s content, plus it makes promoting the blog easier.

Read: Increasing Your Audience’s Spending Time on Your Blog

The more narrowly you define your target audience, the easier it will be to identify those people, cater to their needs with your content, and reach them with your advertising and marketing messages.

The target market or audience you identify for your online content can be defined using one or multiple criteria, or various demographic characteristics, such as:

  • Age
  • Club memberships
  • Education
  • Geographic area
  • Hobbies
  • Income level
  • Marital status
  • Occupation
  • Religion
  • Sex
  • Sexual orientation
  • Special interests

Reaching a target demographic on the web is relatively easy (much simpler than doing it using traditional advertising practices in the real world). Carefully designing your online marketing efforts to appeal to your target audience will help set you apart from your competition and pique the interest of Internet users who are inherently interested in what online content you’re offering.

3. Add new content on a regular basis.

To build and maintain a steady audience, regularly add new content to your blog. Every new blog entry should cater to your blog’s target audience, offer content that’s perceived as valuable, and build upon previously published content.

Read: Suck at Writing Quality Content…?

For a blog to be successful, you must stay on topic and cater to the wants, needs and expectations of your target audience. This means developing a thorough understanding of who your audience is, then adjusting your focus as trends and demands change over time.

Once you set a schedule for posting new content, it’s essential to maintain that schedule, so plan accordingly and don’t be over-ambitious. You’re better off promising new content once a week then posting twice or three times per week on occasion, as opposed to promising new content daily (or several times daily) and not being able to deliver. Also, keep updating your images as you repost your old content.

Read: 13 Amazing Places You Can Get Free Stock Photos

4. Transform your blog into an interactive online community.

Instead of focusing exclusively on publishing content, develop your blog into an interactive online community. Encourage your audience to post feedback and comments, interact with each other, share their ideas, and enhance your content by adding their own information.

Read: How to Get More Comments On Your Blog

Be sure to incorporate a “Share” button into each of your blog entries. Make it very easy for readers to share your content via email, Facebook, Google+, Twitter or LinkedIn. Virtually all the popular blogging platforms offer a widget that makes it easy to integrate a “Share” button into your blog. Doing this can help you build your audience through virtual word-of-mouth.

5. Adopt a multifaceted approach to promoting your blog continuously.

It will take some time to build an audience in the hundreds of thousands or millions. To achieve this level of success will typically require ongoing marketing, promotions and even paid advertising. Many of the world’s most successful bloggers have relied on the mainstream media to generate publicity for their blog to help build an audience. Promoting your blog on an ongoing basis is as important as regularly adding new content.

6. Keep the blog’s look, overall design and content professional.

Always convey a professional image, regardless of the subject matter or your audience. The look and overall design of your blog should be professional, and easy to read and understand.

Read: Become a Better Blogger with These 4 Actions

(For Beauty, Food, Fashion Bloggers & More)
Article Credits Go Respectably to Entrepreneur Media, Inc.

103 thoughts on “Can’t Get Readers to Come Back to Your Blog…?”

  1. Visuals are always so important on blogs. I always try and incorporate photos in my posts. Thanks for the follow. Cheers from Australia 🙂

  2. Where would you get help setting up an online storefront? I have a WordPress blog but it does not support Ecommerce. This means that I cannot even link to Amazon to benefit from their affiliate program aka a little help please especially since I want to sell books and E-courses in the future.

  3. This certainly is some useful advice; I just started a new blog this month and I am just trying to create the best blog environment that best suits the purpose, my personality but that is also inviting to my audience. All a learning experience that’s going to take time I guess…

    Have a good day!
    baaps ~

  4. I have a quick question. It says you posted this about 5 min ago but there are comments from days ago, is there like a repost feature or something like that

  5. Hey there! I’m aditya. Before a few days, I was invited and accepted to contribute in ‘The millionaire’s digest’ as a contributed. I was truly inspired to inspire others and so I wrote down a blog. As I’m a contributer, the post needs a publisher. What can I do??
    Yours faithful
    Aditya 🙂

  6. As someone who is just getting started, I found this post really useful. I guess that the theory is, if you apply the basic concepts of digital marketing then your blog will be successful

  7. Thank You for posting this! I’ve started about 2 months ago and I’m already loosing the large amount of readers and viewers I started off with. I am always up for the challenge and I’m no quitter 🙂 These tips do inspire me do inspire me to change things around and find my way. Thank you again.

  8. I found this interesting. I’m trying to grow my blog. Do you mind checking out my blog and letting me know what you think? I could really use feedback. Thank you!

  9. hi there i am working with a world renowned company that has been successful for the past 18 years in onlne marketing. I am looking for business associates who are willing to work as well as willing to learn.Registration is free, Training is free and free business assistance.

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