3 Reasons as to Why Some People Aren’t Getting Likes or Views on Their Posts

3 Reasons as to Why Some People Aren’t Getting Likes or Views on Their Posts

1. Not knowing your audience

Every single piece of content that you create needs to be geared around your readers. Okay, maybe not every piece, but for them most part at least 50%, so keep the following points in mind:

  • Clearly define your target audience, which means that you must specify the demographic that you’re trying to reach while planning your content marketing strategy.
  • Identify your customers’ problems and use your content to offer the solutions they’re looking for.
  • Use a voice that resonates with the audience that you’re trying to reach. Obviously, you’ll need to communicate with 20-something women in a very different manner than you’d speak to retired men.

Your entire marketing strategy needs to revolve around your customers and their needs, so tailor your content to them. One way that many marketers commit this mistake is by creating content that interests them — not their customers… NO!

Suppose you run a financial advice website. You’re fascinated by penny stock trading, but your readers are intimidated by it — they’d rather read about more conservative mutual fund and bond investing strategies.

If you only ever publish content on stock trading, you’ll alienate your readers. This doesn’t mean you should never touch the topic, but you must be sure the bulk of the content you produce meets the stated needs of your target audience.

2. Being too self-promotional

There’s a fine line between proving that you’re proud of your brand and endlessly boasting about it — an important balance that every marketing strategist needs to strike.

To engage with your readers and earn their trust, you need to maintain a certain level of objectivity, which can be accomplished by using quotes and studies from other brands or by leveraging unbiased user-generated content.

Promotional content will always play an important role in marketing, but successful brands need to recognize the importance of engaging with their audiences and addressing their needs if they want their content to be read and shared. Promotional messages must, therefore, be subtle and supported by valuable content.

3. Failing to use attention-grabbing headlines and calls to action

You can create the finest piece of content on the Internet, but your customers couldn’t care less about it if they don’t notice it!

Read: Make Your Blog Posts More Clickable In the WordPress Reader

Failing to use attention-grabbing headlines and calls to action is a major mistake, as you only have two seconds or less to get your customers’ attention and convince them to check out your content. As a result, you’ll need to create powerful headlines and calls to action if you want your content to get the attention that it deserves.

Properly optimized headlines are much more effective at engaging readers and encouraging them to pay attention to the rest of the content, so follow these tips to create headlines that lure your audience to your content:

  • Use power words that prompt curiosity with your readers. Boost Traffic has a list of over 300 power words that encourage readers to engage with your headlines.
  • Try using list posts with odd numbers.
  • Make sure that your headlines are long enough to draw attention and convey your message without being unnecessarily verbose.

Test different strategies to see which kinds of headlines draw the most attention and get the most clicks for your unique content pieces.

After the day or week is over, write down the top 3 headlines that got the most clicks and use them to your advantage to improve the other headlines that were not so popular.

(For Beauty, Book, Travel Bloggers & More)
Article Credits Go Respectably to Entrepreneur Media, Inc.

89 thoughts on “3 Reasons as to Why Some People Aren’t Getting Likes or Views on Their Posts”

  1. I think people are too focused on themselves and self promotion. Everyone wants to be heard. The best way to get people to read your stuff is to honestly and truthfully read theirs, then comment on it, like it. Isn’t that what we’re all here for? We want interaction, engagement, we’re looking for connectivity. I’d rather have 1 comment over 7 million likes. A like says nothing but a mere scroll, but a comment says, I took the time to read what you’re saying and respond. That to me is most important, social engagement.

          1. Isssooo this is exactly what I’m talking about! I just got in a discussion today with people on Facebook because I said it’s a strange concept in itself to connect with a bunch of people from your past to tell them how your life is now and then we call that friendship. I think these sites can be great tools when utilized that way, but you have to build real connections with people for them to keep coming back. A like is a like, but a comment that leads to meaningful conversation? That has the power to change someone’s day ?

          2. So true and one persons story can help us all be more encouraged! We are suppose to be pushing one another forward! Love your name BTW!

  2. My blog http://ceejayaurinko.wordpress.com is barely 3 months old. So I’m focusing on content rather than promotion at the moment. Still need my own domain, my own logo, and all of that other stuff to make look professional. I still have a long way to go, but reading this post has given me a little more insight into the world of blogging. So thank you! Awesome post!

  3. Thanks for the information. I’ve often wondered how to get my blog across to more women who fall in the over 50 and 60 years of age demographic. I write with humor but sometimes I don’t think that older people want to read what I have to say. I do have a nice following and I love that..but I wish I could reach more people. I needed this. Thanks again!

  4. Those are amazing tips. Do you have any tips on how to increase traffic? Like how websites to join for sort of self-promote or things like that?

  5. You nailed it, especially #2. Sometimes it is a turn-off when the writer becomes so self absorbed with their work and do not take time to recognize the work of others. Well written post.

  6. Thanks for sharing this; I am not sure where I fall; perhaps all or maybe one. Honestly, I just find myself thinking how there are thousands of people literally trying to do the same thing you are doing yet expecting your blog out of the thousands to be acknowledged. I think it really just builds in me two things: 1) Wanting to understand my true motive for blogging and 2) Wanting to be consistent no matter the number nor my own fears.

    ~ Authen

  7. Thanks for the post. Part of the reason I stared blogging was because I have so much swimming around in my head. But it’s so varied, I haven’t really defined an audience and that’s probably why no one is reading my blog.

  8. I’m taking a class all about this stuff right now I’m using spreadability and networking in hopes to get an audience. This is great info thanks for the tips! The last part about utilizing bold headlines is something I’m going to have to try

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  10. I like this advice, and I will use it. I write daily. It is not a chore. I finish quickly and go on to the next post. I believe it takes some time to get followers. I will stand on my head to get their attention, but it is really up to their point of view at the time. I do visit groups on Reader, and spread my wings on other blogs. Writing is a hobby.

  11. Awesome! Too many people focused on hard bargaining and full on self promotion, create value and then people will follow. Thanks for the tips, check out my blog for some similar content and provide some feedback, would mean the world to me 🙂

  12. I just started but I think the topics that I talk about would interest most people to a certain extent. Im pretty good at thinking about topics to talk about. Anybody is welcome to take a look and tell me what you think.

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