So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about.
Something both so personal, but simultaneously so universal and human that not sharing it would seem selfish or “out of whack.”
Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people.
But if your goal is to make other people genuinely care about what you have to say — not in the general social media “like” way but actually feel it — you’ll have no problem going viral.