Written By Millionaire’s Digest Team Member: Prince Kelvin
Founder & Owner of: Listpedia
-Millionaire’s Digest Team, Contributor, Blogging Writer
1. Always put your URL on letterhead, business cards and in e-mail signatures–wherever potential visitors are likely to see it.
2. If your employees wear uniforms, put your URL on them so every one of your customers sees a walking advertisement of your website.
3. Include your URL on all promotional items you give away–coffee mugs, T-shirts, keychains and so on. A daily reminder is a good way to get people to visit your site.
4. Be sure to include your web address in all press releases you send out to members of the media. By having it at their fingertips, they may be more likely to include it in articles they write about your company.
5. Get active in online discussion groups and chats and always include your URL in your signature. (Don’t do any hard selling, though. Most groups frown on such behavior and will think you’re spamming the group.)
6. Any time someone orders a product from your site, include a catalog with their order to get them coming back for more.
7. Send a well-planned, customer-focused e-mail promotion to a targeted list of potential visitors and offer a credit toward the purchase of anything from your site. Spend time on your e-mail’s look and content: You want to offer value to customers and not have it appear to be spam.
8. Create your own link exchange by asking sites complementary to yours (but that don’t compete) to put your link on their pages and you’ll do likewise.
9. Send out a weekly e-mail newsletter to registered site members that offers tips and news related to your company or industry with links back to your site.
10. Offer free contents to other sites. It’s a win-win situation: The other site gets free articles to beef up their offerings and you get a link back to your site and the cachet of being an expert.
Article Credits: Prince Kelvin
Millionaire’s Digest Team, Contributor