Written by Millionaire’s Digest Team Member: Ashley Ford-McAllister
Founder & Owner of: Negative is Also a Charge
Millionaire’s Digest Team, Contributor, Business and Successful Living Writer
Businesses tend to fall into one of two categories; those who shout “Feel the fear – and do it anyway!” and those who take extensive, exhausting, painstaking steps to eliminate even the possibility of fear. Of risk.
It’s understandable – people trust businesses and brands that show stability, and fear is an inherently de–stabilizing force.
Or is it?
When we’re afraid, we seek out others – we band together, us against the looming “them”. (Or “that” – whoever or whatever has prompted the fear.) We start to notice things that don’t serve us, our organisations, our communities. We strip down, strip back, and run lean.
And we learn to wait.
The key thing about fear is, we don’t know what’s going on – that’s why we’re afraid. So, the smart cookies among us – and business owners tend to be pretty smart, albeit often in a non-traditional sense – understand that we need to wait until we do understand, rather than rushing blindly into doing “something -anything!”
After all, if the alarm’s going off because someone’s broken into the vaults, there’s no point assuming “fire!” and snatching up an extinguisher.
Fear is an unpleasant emotion, and our bodies and brains aren’t designed to handle too much of it, or for too long. But, if we never feel fear, if we never sit with the fear until we have enough knowledge to take decisive, appropriate action, our brains never adapt to even a small amount of it, and we spend our lives being afraid of being afraid – because we know it will overwhelm us.
Article Credits: Ashley Ford-McAllister
Millionaire’s Digest Team, Contributor
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