Don’t React. Act. (3 min read)

Written by Millionaire’s Digest Team Member: Ashley Ford-McAllister

Founder & Owner of: Negative is Also a Charge

Millionaire’s Digest Team, Contributor, Business and Successful Living Writer


It’s been a rough ride recently – the Pulse shooting in Orlando, and, the other side of the pond, the shooting of UK Member of Parliament Jo Cox at her constituency offices.

Throw in the ongoing uncertainty about whether the UK will leave the European Union, and you have a lot for people of all stripes, including business people, to get worried about.

The UK’s Poet Laureate, Carol Ann Duffy, wrote this poem in the wake of the Orlando shootings.  So far, quite a few people on social media don’t seem to rate it all that much as a poem, never mind a reaction.

And that’s the problem: reactions are never our finest moments, as people, as writers, as businesses, because reactions are written in the heat and chaos and smoke of emotion.

What we need to do is take that emotion with us, hold it to us like a candle flame, until we have a little bit of distance – not too much, but a bit – from whatever the scenario is, and then act.

Reactions will be forgotten, or dismissed outright, because the nature of emotion is that it is transient, passing, temporary.

Actions, however, when they combine a little distance and a little of the initial raw emotion, with a dash of reflection, will be remembered – often long after the event itself has faded.

Reactions come from fear, anxiety, anger – things that don’t help businesses, or people, in the long run.

Actions take the spur, the impulse to improve, of those emotions, but combine it with logical analysis, finding the “best” way forward rather than just “a” way forward.

Society wants reactions, because, by their very nature, they satisfy the all-too-human desire for instant gratification and black-and-white polarity.

But we shouldn’t be in the business of giving society what it wants. Sure, people can make a living that way – but you make your fortune by giving society what it needs.


Article Credits: Ashley Ford-McAllister

Millionaire’s Digest Team, Contributor

(For Beauty, Book, Writing Bloggers & More)
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