How to Flip Those 20% Blog Scrollers into 80% Addictive Readers

1. Trust

Your goal is to inform, help and inspire your audience. If you overplay the headline, your audience will feel misled and skeptical of your next headline. Be useful, and never waste your reader’s time.

2. Context

Tell your readers what’s in it for them. For example, saying “Things to Consider Before a Business Launch” is vague and uninspiring, but replacing it with “9 Things I Wish I Knew Before I Launched My Last Business” captivates. Another tip: place the reader into a headline. “14 Kinds of Pumpkins to Grow” offers little, but “7 Kinds of Pumpkins You Can Grow on a City Balcony” speaks to a target audience.

Read: Getting Readers to Actually “Read” Your Blog Posts Rather Than “Like” It

3. Curiosity

There’s a sweet spot in headlines: It’s called the “curiosity gap,” when you’ve made the a reader curious enough to click and read. (Consider the pumpkins on a city balcony. Don’t you want to know what they are?) But don’t toy with readers. A headline that says “This One Simple Trick Saved My Business” might as well say “I’m Desperate For You To Click.”

Read: Can’t Get Reader’s to Come Back to Your Blog?

4. Clarity

Be direct, simple and tight. Your headline should have fewer than 70 characters — half a tweet. Longer headlines may get truncated in search results and social shares. A good way to see what works: watch how your headlines do on social media and study what the best-read ones have in common.

 (For Writing, Travel, Book Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.

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56 Comments
  1. twocatsoneflat 3 years ago

    Hiya, great post about titles I’m definitely going to have a look at making mine more specific. I’m having an issue with getting readers to subscribe to my blog, do you have any tips?
    Thanks!

    http://www.twocatsoneflat.wordpress.com

  2. […] Source: 4 Things That Will Help Turn Your “20% of Blog Scrollers” Into “80% Addictive Readers.” (For… […]

  3. michael esplana 3 years ago

    Thanks for all the tip!

  4. Chelle 3 years ago

    Great tips! My blog has turned into more of a food blog recently and I’ve been posting mostly recipes. How do you make titles for recipe posts more engaging?

  5. […] via Flip Those “20% Blog Scrollers” Into “80% Addictive Readers.” (For Beauty, Food Bloggers &am… […]

  6. […] via Flip Those “20% Blog Scrollers” Into “80% Addictive Readers.” (For Beauty, Food Bloggers &am… […]

  7. ssunshine14 3 years ago

    Nice and Informative..

  8. amothersscrets 3 years ago

    Thanks for the tips

  9. carlavtaylor 3 years ago

    good post x

  10. […] Read: How to Flip those 20% “Blog Scrollers” into 80% “Addictive Readers” […]

  11. Nicky M 3 years ago

    Loving all of your posts on how to improve your blog – I’m so new to this and basically teaching myself what to do. If you have 5 minutes to check mine out & give advice I’d be grateful. Be gentle with me…
    http://www.theshimmerwithinher.com

  12. avonwithkira 3 years ago

    Hello, I am so very new to this as well. I’m not one to ask questions, I’ve learned to read first and my questions will be answered.
    Now, what I’m seeing/reading, the more you blog, the better chance at getting your name and/or brand out there. Is this correct?

  13. Miss Exploraholic 3 years ago

    Hey guys, did you check out my recent post on color breaking your monochrome monotony. Read about Orange with the New Black at https://missexploraholic.wordpress.com/2016/04/20/orange-with-the-new-black/

  14. anjadavidovic 3 years ago

    Thank you for the tips!

  15. Evolutionary Mind 3 years ago

    Definitely good things here! Its what I Try to use on TheEvolutionaryMind.com for all of my posts

  16. makeup_by_makena 3 years ago

    Great tips! Super helpful and totally agree with all of them!https://makeupbymakena.wordpress.com

  17. TheAspiringCatholic 3 years ago

    Thank you so much for these little tips. They are very helpful and fun to consider. I will surely play around with them. -J.R. Jaldon

  18. ModestMe 2 years ago

    Great tips to adapt to! Thanks for sharing ?

  19. punkrockreviews 2 years ago

    Thanks for the tips! I will definitely be using them

  20. ClearDope 2 years ago

    This helps a lot 😉

  21. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (For Writing, Travel, B… […]

  22. Nikita Monsterslayer 2 years ago

    Great tips! Headlines are tricky.

  23. AnnaLevensonPsy 2 years ago

    You forgot the most important, GOOD CONTENT! ?

  24. Jack 2 years ago

    Reblogged this on Wyrdwend.

  25. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min read) — The Mi… […]

  26. […] Read: How to Flip those “20% Blog Scrollers” into “80% Addictive Readers” […]

  27. mrscowblog 2 years ago

    great tips!

  28. Mel & Suan 2 years ago

    Good tips. But for context I am struggling with “xx tips for this and that”. Personally I just close out my mind to posts such as those because there are too many of them!

  29. sophisticatedhomes 2 years ago

    Always nice to read these types of posts to refocus you or to give you something (however small) that is new to try. http://www.sophisticatedhomes.co.uk

  30. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min read) — The Mi… […]

  31. Von 2 years ago

    Very helpful.

  32. Aaron Williamson 2 years ago

    great work

  33. The Gay Stepdad 2 years ago

    Great tips here, its very true about the title thing, I have often opened a post to find I’m disappointed with the content

  34. GiltsandGlamz 2 years ago

    Perfect advice for me at the moment 🙂 thank you https://beautyandbrains5.wordpress.com/

  35. Evangelina07 2 years ago

    Good advice. Will use it for my next post in my travel photography blog. Thanks.

  36. Yecheilyah 2 years ago

    Reblogged this on Pearls Before Swine and commented:
    Insightful read on writing Blog Post Headlines that hooks readers.

  37. […] via How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min read) — Millio… […]

  38. jamjar77 2 years ago

    Useful tips, re blogged this, as a relatively new blogger and will take these tips on board.

  39. Aaron Williamson 2 years ago

    this is pretty awesome

  40. Dacian 2 years ago

    Such a short and accurate list! Greatly appreciated!

  41. Designerish 2 years ago

    Thanks will try this on my next post

  42. Candace N. Bisram 2 years ago

    This is really helpful.. thank you.

  43. Wow! Helpful tips.. Thank you! ?

  44. Alexandria D. 1 year ago

    Great tips! Thanks for this post! 😀

  45. layvi444 1 year ago

    Trust goes both and all ways, great points here I will be using them in the future

  46. Raj 1 year ago

    Interesting and very useful tip, thank you! ?

  47. Angie Sim 1 year ago

    This is great advice for new bloggers! 🙂 Very useful, thanks for sharing!

    https://halfthecriteria.wordpress.com

  48. […] Source: How to Flip those “20% Blog Scrollers” into “80% Addictive Readers.” (1 min … […]

  49. Dire_diarist 1 year ago

    Thanks, I am sure, it will really help new bloggers like me! 🙂

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