How to Flip Those 20% Blog Scrollers into 80% Addictive Readers

How to Flip Those 20% Blog Scrollers into 80% Addictive Readers

1. Trust

Your goal is to inform, help and inspire your audience. If you overplay the headline, your audience will feel misled and skeptical of your next headline. Be useful, and never waste your reader’s time.

2. Context

Tell your readers what’s in it for them. For example, saying “Things to Consider Before a Business Launch” is vague and uninspiring, but replacing it with “9 Things I Wish I Knew Before I Launched My Last Business” captivates. Another tip: place the reader into a headline. “14 Kinds of Pumpkins to Grow” offers little, but “7 Kinds of Pumpkins You Can Grow on a City Balcony” speaks to a target audience.

Read: Getting Readers to Actually “Read” Your Blog Posts Rather Than “Like” It

3. Curiosity

There’s a sweet spot in headlines: It’s called the “curiosity gap,” when you’ve made the a reader curious enough to click and read. (Consider the pumpkins on a city balcony. Don’t you want to know what they are?) But don’t toy with readers. A headline that says “This One Simple Trick Saved My Business” might as well say “I’m Desperate For You To Click.”

Read: Can’t Get Reader’s to Come Back to Your Blog?

4. Clarity

Be direct, simple and tight. Your headline should have fewer than 70 characters — half a tweet. Longer headlines may get truncated in search results and social shares. A good way to see what works: watch how your headlines do on social media and study what the best-read ones have in common.

 (For Writing, Travel, Book Bloggers & More!)
Article Credits Go Respectably to Entrepreneur Media, Inc.

56 thoughts on “How to Flip Those 20% Blog Scrollers into 80% Addictive Readers”

  1. Great tips! My blog has turned into more of a food blog recently and I’ve been posting mostly recipes. How do you make titles for recipe posts more engaging?

  2. Hello, I am so very new to this as well. I’m not one to ask questions, I’ve learned to read first and my questions will be answered.
    Now, what I’m seeing/reading, the more you blog, the better chance at getting your name and/or brand out there. Is this correct?

  3. Good tips. But for context I am struggling with “xx tips for this and that”. Personally I just close out my mind to posts such as those because there are too many of them!

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