Authors: Stop Selling Short

Written by Millionaire’s Digest Team Member: Jeyran Main

Founder & Owner of: Review Tales

Millionaire’s Digest Team, Author, Books, Writing, Successful living & family & life.


Today, I wish to talk about something that has been bothering me for a while. Time and time again I notice that books are being sold for as cheap as 99 cents. I am not talking about the used or unwanted books you sometimes see at the entrance of libraries. I am discussing about the ones that are being sold online, brand new and in various formats.

Why would an author sell years of his hard work, hours on end sitting, pondering, late night struggling while going over his written work, and paying thousands of dollars to have it edited only to then sell it for 99 cents?

Do we have such an abundance of books out there that their work is only worth 99 cents after everything they go through to publish it? If yes, why bother?

Are they playing the number game? Assuming they will sell in millions and so 99 cents will still make them a profit?

Are they just doing all this for fun? They don’t anticipate any sales, and so they do not care what the outcome is after it is published?

If you value and deem all this hard work to be worth only 99 cents, why would anyone else value it any higher?

In fact, if you dig deeper into the psychological influence you make in having a potential reader ponder over buying your 99-cent book or someone else’s 10-dollar book, you will notice that the buyer will pick the 10 dollar one.

This is because they unconsciously believe that if they buy a book that is 10 dollars, then it must have something more to offer than a 99-cent book.

It is like the catch and chase theory. If you offer something for free, then it is not that appealing. If you make it a challenge, then everyone will be interested and will want to know what all the fuss is about.

People don’t buy a book because it is cheap, they buy it because it sounds good, the reviews are good, and the cover is appealing. So in my opinion, you are selling short on everything you sacrificed in producing. Why should you not enjoy having the satisfaction of expressing your thoughts in your book and also enjoy the exposure of it alongside the financial security of which it brings?

Next time you wish to give away something for free, please consider it may be worth more than that.


Article Credits: Jeyran Main

Millionaire’s Digest Team, Author

(For Books, Writing, Journal Bloggers & More)

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2 thoughts on “Authors: Stop Selling Short”

  1. It’s food for thought, Jeyran. I am guilty of that. I often leave my book at .99c hoping someone might buy it. If an indie author has no exposure on Amazon, meaning their book isn’t ranked in the low hundreds, it will never be seen for readers to even consider. It’s a chicken and egg situation. I write because I hope my story will be read and enjoyed. Nothing beats a happy reader letting you know that the story or the characters moved them in some way. That makes writing worthwhile. I will never make money from it. A book requires hundreds of reviews to spark interest, book-bub promo deals etc… There is an endless sea of stories for sale that will never be read. So the cheap price is there just in case someone stumbles on it, in the hope that they may take a chance, read it and love it. But I totally understand your point. It’s a good one. Might be time for a price hike soon! Thanks for putting it out there. Cheers, Jay 🙂

    Liked by 1 person

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