2 Things Before Building Your Brand

Part 1: State Your Purpose In Life & Core Values (2 Things)

1. Define who you are.

So the first thing you need to understand is who you are as an individual and brand. Craft your personal vision statement and get clarity on who you are and what your unique contribution is. You want to be as authentic as possible. Of course, you are dynamic and changing, but there are things you have always loved and always will love.

Read: Defining the Purpose of Your Life

2. Decide what you value most.

Your values define you in an even deeper way as they are the most important things in your life. Try as we might, we will never escape our values, many of which are instilled in us at a young age from our families. Consider the people, experiences and emotions that fulfill you the most, and you will find your values there.

Part 2: Creating your Winning Brand from the Ground Up (5 Steps)

Step 1. Clearly define your business or blog idea.

Okay, now that you’ve established who you are and you’re core values, you need to have a clear place in the market. Think about what makes your product or service different versus others in the marketplace. Once clear on what you offer and where you’ll play, focus on how you can do it in a superior way.

Step 2. Have an ‘ideal’ for your business or blog.

Successful brands are typically fueled by a bigger vision or ideal other than financial success. An ideal serves as a guidepost that will keep your blog or business on track and help it become a brand rather than another product. This will help establish a solid loyalty with like-minded customers. To find this for your blog or business, fill in the blank: “We exist to_______.”

Step 3. Identify your target audience is.

Your product or service won’t appeal to all consumers in the marketplace, and it can be very expensive to try to do so. A well-defined target will help you build a better product or blog and come up with better ideas. Create a vivid picture of your ideal target consumer, and focus your efforts on them.

Read: Selling Your Own Products? Here’s How to Create Your Killer Offer (Outline)

Step 4. Understand your business’s math. (If you plan on selling a product)

You need to understand the basic math that determines how viable your blog or business can be. You should be able to answer simple questions such as: “How much does it cost to produce the product (time, energy, money)?” or “How much do I need to sell it for?” or “How long will it take to pay out?” A successful business is one that creates value and generates profit.

Step 5. Have a plan written out.

Draw up a branding plan — a physical document that describes what you want your brand to stand for, what you’ll offer, which customers you want to attract, how you’ll reach them, how you’ll make money (this is your business model) and how you’ll measure success.

This not only brings discipline to your business endeavor, but also becomes the business plan to share with potential investors later on for your future!

(For Fashion, Entrepreneur, Business Bloggers & More)
Article Credits Go Respectably to Entrepreneur Media, Inc.
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38 Comments
  1. Laurenod.x 3 years ago

    Hi guys, I blog everyday but I’m struggling to get my blog off the ground. Maybe I’m missing something or the blog is not good enough? Can you help

    http://www.lwithl.wordpress.com

  2. ginger's 3 years ago

    Would love you for you to take a look at my blog! Some really good advice here thank you 🙂 lookingtothebrightside.wordpress.com xx

  3. Shannon 3 years ago

    Hi, I’m looking for the same advice as some other commenters. My blog isn’t really taking off but I’m trying really hard. Could you maybe give me a few specific pointers? I’m also finding it quite difficult to create a logo that will match my book blog http://clockworkbibliophile.com

  4. thekurlypineapple 3 years ago

    Reblogged this on thekurlypineapple and commented:
    Amazing advice! I learned so much from this

  5. Miss Exploraholic 3 years ago

    Hey everyone. Thanks to The Millionaire’s Digest, I published a fashion post today. Why don’t you all give it a read and let me know how you find it https://missexploraholic.wordpress.com/2016/04/02/the-birthday-outfit/ 🙂

  6. […] via Start Building Your Brand Today (For Art, Beauty Bloggers & More!) — The Millionaire’s … […]

  7. Laziebaby 3 years ago

    Hi MD, I’d love for you to take a look at my blog when you have a moment and give any feedback as I’m fairly new and still trying to get my bearings straight. Thanks so much in advance! I’m really loving your content.

  8. aliciajames101 3 years ago

    I just followed this blog and I’m already getting helpful tips.. Kindly check out my blog https://aliciajames101.com I’d appreciate feedback and how to improve my blog

  9. traceintheplace 3 years ago

    I’d also love some feedback if you’re up for it. https://traceintheplace.com/ xox
    Trace

  10. satya 3 years ago

    This is great!?

  11. […] via Start Building Your Brand Today (For Art, Beauty Bloggers & More!) — The Millionaire’s … […]

  12. […] via 2 Parts Before Building Your Brand (3 min read) — The Millionaire’s Digest […]

  13. Brilliant article, simple but yet effective!

  14. writingandalcohol 3 years ago

    You never fail to share great content! Thank you so much for everything and for what you have done to me:)

  15. rfh 3 years ago

    Great post

  16. Daddy Felix 3 years ago

    […] via 2 Parts Before Building Your Brand (2 min read) — The Millionaire’s Digest […]

  17. Sarah Tilsley 3 years ago

    Amazing post, thank you. A few things I need to work on sorting out. Thank you for your post

  18. Lex 3 years ago

    great tips. ill keep this in mind.

  19. Grandtrines 3 years ago

    Reblogged this on Orthografia.

  20. […] via 2 Things Before Building Your Brand (2 min read) — The Millionaire’s Digest […]

  21. amberrose93 3 years ago

    Great post with some sound advice! check out my latest post on luxury trends on https://amethystinsight.wordpress.com/2016/09/24/luxury-in-2017/

  22. Eugenia 3 years ago

    Outstanding tips. Concise and useful.

  23. Eugenia 3 years ago

    Reblogged this on BrewNSpew.

  24. […] via 2 Things Before Building Your Brand (2 min read) — The Millionaire’s Digest […]

  25. scolascot 2 years ago

    Just followed you guys and i am obsessed. I have learnt so much in just a few minutes. Thank you so much?

  26. kritika029 2 years ago

    Amazing post! ??

  27. […] via 2 Things Before Building Your Brand (2 min read) — Millionaire’s Digest […]

  28. shania1989 2 years ago

    It is very useful thank you
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  29. Smiling Notes 2 years ago

    These are some really great tips! Thank you for sharing them.

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